Monday, September 25, 2006

Mitsubishi Jihad

And so to Ohio where The Columbus Dispatch brings us the story of Dennis Mistubishi's rather startling radio ad for their vehicles. This involves Keith Dennis himself announcing that his company is 'launching a jihad on the automotive market' and promises his sales reps 'will be wearing burqas all weekend long'. He adds that one of his cars 'can comfortably seat up to 12 jihadists in the back'. And then: 'Our prices are lower than the evildoers' every day. Just ask the pope!...Friday is fatwa Friday, with free rubber swords for the kiddies.' Everybody is fantastically upset by the ad, though radio executives decided it was 'extremely funny'. Their minds did freeze on the words 'fatwa', 'Pope' and 'terrorists', but then they thought, what the hell! The thing I really like about America is that, once you get away from the thin film of more or less recognisable conduct on the coasts, it is just one Keith Dennis after another.

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