Tuesday, February 17, 2009

Fast Food: The Counter Cycle

I mean I get the logic, I really do, but I still find it weird. Fast food is violently counter-cyclical. Domino's Pizza is booming and Kentucky Fried Chicken is recruiting. I gather both are eyeing the Chanel and Hermes shops in Bond Street as possible new sites. Burberry will go to Burger King. Obviously.

6 comments:

  1. but is this not a bit of a "dead cat bounce"? surely the move towards a 'healthier lifestyle' will eventually force people like Dominos to adapt and make food that is tasty but also makes you more intelligent and taller, with shinier hair.

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  2. If it means those smug, rude, rip-off bread-and-meat boutiques across London bugger off, I'm all for it. There was an article in the FT on Saturday about how pound shops are also now filling in the blanks in the gap-tooth British High Street (I like that image), particularly in swanky areas that had previously sneered them out of town. Beggars can no longer be choosers.

    And there's a general misconception that eating healthily is expensive. It obviously isn't, it's just more of an effort. Value for money is the new obsession of the Credit Lunch Bunch, but not at the expense of convenience, so to speak.

    Just try getting into a Pizza Express during peak time since they issued those two-for-one vouchers.

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  3. Johnny. effort = time, time = money, so maybe it is cheaper? especially if you are working for crap wages, time is even more important.

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  4. Those bloody Cornish pasty outlets are still around too. They haven't gone away, you know...

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  5. Yes, I hear Kentucky Fried Chicken's new flagship emporium in Bond Street will be hiring hard-up celebrities to lick your fingers for you.

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  6. That would be a magic moment, the gherkin actually selling gherkins, the Scotch corner house (is it still there people?) offering Scotch eggs. Harrods becomes a gigantic Harry Ramsden's.

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