Thursday, March 06, 2008
My Kinda Guy
My enthusiasm for Apple has been on the wane lately - I have been subject to a series of appalling computer crises. But it perked up on reading this quote from Steve Jobs - 'We do no market research. We don't hire consultants.' I have long held that the quality of a company is inversely proportional to the size of its marketing department and the number of its management consultants. Needless to say, Apple is officially the most admired company in the world.
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A blog about, among other things, imaginary ideas - What ifs? and Imagine thats. What if photographs looked nothing like what we see with our eyes? Imagine that the Berlin Wall had never come down. What if we were the punchline of an interminable joke? All contributions welcome.
Absolutely. They say management consultants are people who borrow your watch and tell you the time. If you can't read the time yourself, why are you in business? It is curious how big consultancy is now in the public sector. It reflects mcuh of the weak and ineffective management there, lacking the testicular fortitude to tackle problems for themselves.
ReplyDeletecan quality safely approach infinity? I'd say, ideally, there would need to be, at the very minimum, one consultant employed.
ReplyDeleteAnd so many of these consultants seem to have a degree in the blindingly obvious, especially in the public sector, where people who know nothing mis-interpret facts and figures to suit the purposes of who are asking the questions.
ReplyDeleteHere's a novel idea - forget about employing armies of consultants at vast expense, cut out the middle man and ask the people who actually know what's going on - most of them would be delighted to donate the appropriate information for absolutely no charge at all.
What crises? More details please...
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